The beginning of a new calendar or fiscal year is a great time to use those good intentions we have about new beginnings and jump-start our marketing efforts. So, using a strategic thinking approach, here are ten (10) strategic marketing actions to ensure success in your new year.

Strategic Action #1: Clearly define your strategic focus and marketing vision for your business.

Strategic Action #2: Develop an Integrated Marketing Communications Plan that incorporates and integrates key strategies for advertising, marketing and public relations.

Strategic Action #3: Clearly define your target market(s).

Strategic Action #4: Clearly define your marketing objectives and strategies.

Strategic Action #5: Develop a strong positioning statement and compelling message and offer to your target market(s).

Strategic Action #6: Develop an effective contact management system to help achieve Top Of Mind Awareness.

Strategic Action #7: Develop & implement a system to evaluate your marketing efforts.

Strategic Action #8: Incorporate the use of technology into your marketing efforts to be more productive and more effective.

Strategic Action #9: Use the power of referrals as part of your marketing efforts.

Strategic Action #10: Seek advice from a knowledgeable and trusted marketing advisor or consultant.

Ten Strategic Marketing Actions To Ensure Success In Your New Year By: J. Glenn Ebersole, Jr., Chief Executive of J. G. Ebersole Associates and The Renaissance Group ™

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